Expanding its membership base, Samtskhe-Javakheti DMO welcomed Borjomi Palace Health and Spa Center into its fold on March 22, as the latter signed the membership agreement.

Nestled in the picturesque resort town of Borjomi, Borjomi Palace stands as a premier establishment in the region, specializing in Health and Wellness Tourism. Housed within a historic building, once a sanatorium in 1876, the hotel boasts 164 rooms along with an array of recreational, health, and entertainment amenities.

Samtskhe-Javakheti DMO operates as a membership-centric organization, catering to businesses, non-governmental organizations, and other stakeholders within the hospitality sector of the region. To this end, the organization has curated tailored packages for entities and individuals with diverse profiles, fostering successful partnerships with numerous hotels and SMEs operating in the region.

Membership within the organization affords the private sector the privilege to participate and vote in the General Assembly, fostering a culture of collaboration between private and public sectors. This cooperative approach is instrumental in advancing the sustainable development of tourism in the region.